About – NU LEAF BRANDS

ABOUT us

"Success is not final, failure is not fatal, It is the DRIVE to continue that counts."

— Winston Churchill

Johannesburg Location

Click Here to Navigate >

Cnr Lonie & Reservoir Roads, Boksburg East, 1459, Gauteng, South Africa

Navigate to: NLB JHB Here!

Cape Town Location

Click Here to Navigate >

Steynsrust Rd, Firgrove Rural, Cape Town, 7110

Navigate to: NLB CPT Here!

ABOUT OUR COMPANY

Established in 2008, Nu Leaf Brands is a vibrant and innovative company dedicated to providing an array of fresh produce. Our core expertise lies in the world of fruit, encompassing both Climacteric and non Climacteric varieties. At Nu Leaf, we take pride in sourcing top quality produce for retail distribution, wholesale markets, and processing purposes.

Our commitment to excellence extends to the heart of our operations, as we secure direct supply programs through our own agricultural ventures and trusted partner growers. A significant portion of our supply network proudly holds Eurogap and Globalgap accreditations, ensuring the highest standards of quality, safety, and sustainability.

Our primary mission is to deliver the finest produce to you, the consumer, while maintaining a competitive pricing strategy. We believe that everyone should have access to the best possible quality, and we strive to make that a reality through Nu Leaf Brands.

Services

Nu Leaf Brands boasts the advantage of operating from two strategically positioned distribution centers, positioned in Johannesburg and Cape Town. These centers serve as our operational hubs, enabling us to seamlessly handle the production, packaging, and timely delivery of any order, regardless of its size or complexity.

Our commitment to customer satisfaction extends to the Kwa Zulu Natal region, where we maintain a consistent presence by transporting products daily. This ensures that retailers in this area benefit from our fresh and high quality produce.

For orders originating from Johannesburg and Cape Town, we kindly request a 24 hour lead time to ensure smooth processing and delivery. For deliveries to the Kwa Zulu Natal region, we ask for a 48 hour lead time, allowing us to uphold our commitment to reliability and excellence in service..

Our Mission

To source, ripen, prepare, and deliver premium quality fruit at competitive prices, ensuring our retailers and wholesalers receive fresh, ready to enjoy produce consistently, efficiently and on time all year round. While maximising retail performance and strengthening our customer commitment.

We use state of the art grading, ripening, and processing technology at our facilities in Johannesburg and Cape Town. This advanced infrastructure allows us to carefully manage fruit selection, preparation, and packaging, ensuring consistent quality while minimising handling damage and prolonging the fruits shelf life .

MESSAGE FROM OUR CEO

"In today’s competitive society every customer, expects, in truth, demands excellence from every retailer, superior quality and affordability in every product or service, no matter where that product or service originates.

In the words of Sam Walton “There is only one boss. The customer and he can fire everybody from the chairman on down, simply by spending his money somewhere else” Nu leaf brands board of directors have over forty years of invaluable experience in the fresh produce industry. With this experience comes a wealth of knowledge. Aligning yourself with Nuleaf Brands team will bring about a quantifiable and tangible change to the product that is moving through your retail store..."

Fruit InsighT

Each product is carefully ripened, prepared, and packed to preserve peak freshness, exceptional flavour, and maximum shelf life. Both of our state of the art facilities are equipped to store, ripen and process more than 1,000+ pallets at any given time, ensuring consistent product availability, strict temperature control, and operational efficiency throughout the supply chain.

Fruit is sourced directly from our trusted growers and delivered to our facilities with full traceability from farm to retailer. Our extra "farm to retail" approach helps maximise freshness, extend shelf life, and ensure consumers enjoy premium quality produce that tastes as though it has been picked straight from the farm.

Timely Delivery

plant to plate

Quality Assurance

produce Goodness

Competitive Pricing

WHOLESOME fruit

Precision

Ripe & Ready to Eat

Customized Solutions

Seductively Fresh

Freshness All Year Round

Refreshingly tasty

Product & Supply Focus

comprehensive range

Precision

Customer Commitment

Produce Range

Ticking all your boxes ✓

Nu Leaf Brands supplies a comprehensive range of locally sourced and imported fresh fruit to retailers, wholesalers, food service providers, and fresh produce markets throughout South Africa. Our product offering includes both ripen at home and ripe and ready fruit solutions, packed and prepared to customer specifications.

Seasonal & Mixed Fruit Programs✓

Mixed Seasonal Fruit Selections✓

Tropical Fruit Assortments✓

Retail Ready Fruit Mixes✓

Promotional & Seasonal Fruit Campaigns✓

Custom Fruit Selections According to Retailer Requirements✓

Value-Added Convenience

Adding Value, Nu Leaf offers a range of retail ready, pre packed, and convenience fruit solutions, including Fresh Fruit Punnets, Mixed Fruit Punnets, Prepared Tropical Fruit Packs, Berry Punnets, Grape Punnets, Ready to Eat Fruit Selections, Ripen at Home Fruit Programs Ripe and Ready Fruit Programs Custom with Packaging and Labelling Solutions.

Premium Quality Fruit ✓

Consistent Supply Throughout the Year ✓

Retail Ready Presentation ✓

Extended Shelf Life ✓

Reliable Distribution ✓

Tailored Packaging Solutions ✓

Food Safety and Quality Assurance Compliance ✓

Exceptional Service and Customer Commitment✓

Distribution & Supply

National delivery footprint

Wholesale Distributor

Customer Commitment

distribution centres

Dual distribution centres:

Johannesburg & Cape Town

Nu Leaf offers National delivery footprint across South Africa.

Controlled ripening and grading systems for retail✓

High volume storage and handling capacity✓

Cold-chain managed with strict temperature control regimes throughout storage, handling, ripening, and distribution to ensure optimal product quality, freshness, and shelf life✓

Full traceability from farm to packhouse, to the shelf✓

Primary Supply Aggregator ✓

Retail Supply Chain Partner✓

Wholesale Produce Distributor ✓

Logistics & Ripening Operator✓

supermarkets & national retailers

Nu Leaf Brands functions strongly as a national wholesale distributor of fresh produce supplying:

Major retail chains (Supermarkets & National retail Stores) ✓

Wholesale markets ✓

Food service and bulk buyers ✓

Processing and repacking clients ✓

Operational capability include:

Large scale grading, ripening, and packing facilities ✓

Cold-chain logistics via Johannesburg & Cape Town hubs ✓

Daily national distribution (including KZN routes) ✓

“Ripe & ready” and “ripen at home” fruit programs

Nu Leaf offers a range of retail ready, pre packed, and convenience fruit solutions.✓

In compliance with the new POPI Act, please take note of our Privacy Policy

Visit Privacy Policy

NPo Support

Non Profits Give Us Strength: So Many organizations provide support during our most difficult and vulnerable times, giving us strength today and hope for a better tomorrow.

Non-profit organizations

1. Cancer Association of South Africa

2. Solidarity Helping Hands

3. Amcare

4. RandVaal Old Age Home

5. SRCC- Cares Foundation Trust

It isn’t difficult to think of reasons to be thankful for non profit organizations. From providing vital and basic services to giving voice to the voiceless, non profit organizations fill every type of role you can imagine. They change lives and enrich them; mobilize communities and build them. As Robert Egger put it, they’re everything!

CANSA

Cancer Association of South Africa

Helpende Hande

Solidarity Helping Hands

SRCC- Cares

SRCC Foundation Trust

Amcare

Reaching the Most Vulnerable

Randvaal

Randvaal Old Age Home

Help Support these Causes

Volunteer or donate simply by reaching out to them here!

Amcare

Reaching the Most Vulnerable

Helpende Hande

Solidarity Helping Hand

Randvaal

Randvaal Old Age Home

SRCC- Cares

SRCC Foundation Trust

CANSA

Cancer Association of South Africa

our outlook

The Nu Leaf Approach

At Nu Leaf, we've developed a unique approach that sets us apart in the world of fresh produce. Our commitment to excellence and customer satisfaction is the driving force behind everything we do. Here's a glimpse into our approach: Quality Assurance: We have a relentless dedication to quality. Our team of experts meticulously selects and inspects each piece of produce to ensure it meets the highest standards. Customized Solutions: We understand that every customer is unique. That's why we offer personalized solutions tailored to your specific needs and preferences. Sustainability: Nu Leaf Brands is deeply committed to sustainability practices. We work closely with growers who share our commitment to responsible farming and environmentally-friendly processes. Timely Delivery: Precision and timing are critical to our operations. We work tirelessly to deliver your orders on time, every time, ensuring that your produce arrives at its freshest. Freshness All Year Round: Our strategically located distribution centers enable us to provide you with outstanding quality produce all year-round, without compromise. Competitive Pricing: We believe that quality doesn't have to come at a premium. Our dedication to efficiency allows us to offer competitive pricing while maintaining exceptional quality. The Nu Leaf Approach is more than just a philosophy; it's a promise to our customers. We are committed to continuously improving our approach to meet your evolving needs and provide you with the finest produce and service in the industry.

qualities that Require Zero Talent

1. Being On Time, 2. Work Ethic, 3. Effort, 4. Body Language,

5. Energy, 6. Attitude, 7. Passion, 8. Being Coachable, 9. Doing Extra,

10. Being Prepared.

It’s the details in everything you do that you should account for. It’s easy to plan for a task, but it’s what leads up to and follows the task that separates the good from the great."